Advancing real-world practices.

Dr Dongmei Zha is a Senior Lecturer in Marketing at Brunel Business School. Her research specialises in experiential marketing, sensory branding, consumer psychology and consumer behaviour, with a focus on how sensory and experiential factors shape perceptions, decisions and well-being.

Her work appears in the International Journal of Management Reviews, Industrial Marketing Management and the Journal of Business Research, including two Top-Cited Article awards in the International Journal of Management Reviews. She has led funded research projects, organised international conferences and serves on the Editorial Advisory Board of Qualitative Market Research.

Sharon (Meng-Shan) Wu is a Senior Lecturer in Marketing at Brunel Business School, where she is also Programme Leader for the MSc Marketing and MSc Luxury Marketing. She previously held academic positions at Royal Holloway, University of London, the University of Southampton and the University of Portsmouth.

Her research, teaching and postgraduate supervision span consumer behaviour, branding, luxury marketing and digital marketing, with publications in the Journal of World Business, International Marketing Review, Technological Forecasting & Social Change and Computers in Human Behavior.

Before academia, Sharon spent over a decade in the beauty and marketing sectors as a Senior Marketing Consultant, bringing practical insight into marketing strategy, with particular expertise in the cosmetics industry.

Dr Long Chen is a Senior Lecturer in Marketing and Programme Lead for the MSc Marketing and Consumer Analytics at Brunel Business School. His research focuses on consumer psychology, visual communication and responsible artificial intelligence in marketing and healthcare, with work in Social Science & Medicine and Information Systems Frontiers.

He leads registration and delegate services for EMAC 2027.

Yousra Asaad is a Reader in Marketing at Brunel Business School, having previously been a Lecturer in Marketing at other UK universities. She is research lead for the Marketing and Branding Futures Research Group and an associate editor of the Journal of Macromarketing.

Her research has been published in the Journal of the Association for Information Systems, Journal of Business Research, Information Technology and People, Journal of Travel Research, Computers in Human Behavior, European Sport Management Quarterly, Studies in Higher Education, Higher Education Quarterly, Journal of Marketing for Higher Education, The Marketing Review, and Marketing Intelligence & Planning.

Dr Jungmin Jang is a Senior Lecturer in Marketing and Senior Tutor at Brunel Business School. Her research examines consumer psychology and behavioural decision-making, with an emphasis on the effectiveness of marketing communications across traditional and digital media, and current interests in social media and interactions with emerging technologies such as AI.

Her work has appeared in the Journal of Advertising, Psychology & Marketing and Marketing Letters. She leads the conference programme for EMAC 2027.

Lana Abdulla is a Doctoral Researcher in Management Studies at Brunel University of London. Her research looks at how AI empathy, and its antecedents including AI consciousness and responsible AI, shapes the quality of human and AI interaction, and users' experience of and trust in AI-enabled healthcare technologies.

She is also an External Expert Advisory Board Member for RISE-IN, a Horizon Europe-funded climate resilience project supporting international collaboration, innovation and knowledge exchange.

Nick Yip is a Senior Lecturer in Marketing at Brunel University of London. He previously spent 13 years at the University of East Anglia, in roles including Associate Professor in Marketing and Group Head for Research.

He also brings almost 20 years of experience in the service industry, across the travel, rail, cruise and airline sectors, in Sales & Marketing and Revenue Management. His work appears in the Journal of Business Research, Industrial Marketing Management and Business Strategy and the Environment.

Congye Zhang is a PhD researcher in Marketing at Brunel University of London, researching digital traceability, digital authenticity and ESG performance. She supports delegate engagement, registration, programme sessions and conference events.

Hossein Kiani Azarbaijani is a PhD researcher at Brunel Business School with research interests in digital privacy and organisational performance. He helps create a welcoming conference experience across delegate engagement, registration, programme activities and social events.

Mohammad Riyad Almajali is a PhD researcher at Brunel Business School researching digital innovation, digital marketing strategy, organisational performance and the SDGs. He supports delegate engagement, registration, programme sessions and events.

Sara Ahmadi is a doctoral researcher in Business Analytics and Marketing Research at Brunel University of London. Her research investigates the antecedents and consequences of e-privacy, from the perspectives of both users and organisations, in UK e-tailing.